A US-based eStore retailer secured higher conversions with our 3D modeling services.
Our client, based in the US, provides a broad range of footwear, encompassing casual, formal, athletic, and specialty shoes for men, women, and children. Known for their superior quality products, they collaborate with esteemed brands and designers to promote and offer the newest trends and styles in the footwear industry.
Through our 3D modeling services for eCommerce, the client aimed to improve its users' shopping experience and speed up decision-making for potential buyers by providing a 3D view of their products. They came to us with the following requirements:
Given the complexity and time-consuming nature of modeling and texturing shoes from scratch, we recommended using photogrammetry to convert 2D images into 3D models.
Photogrammetry involves 3D scanning an object by capturing hundreds of photos from different angles. This technique has strict conditions that must be followed. These include the product being in good condition, the surface being non-reflective, and the images being well-lit with ambient lighting to avoid hard shadows affecting the texture. Additionally, all images must overlap by at least 70% to ensure consistency and accuracy in the resulting 3D model.
However, this method requires the physical presence of the shoes for precise scanning in a controlled lighting environment. On request, the client shipped a dozen shoes to us. Our advanced studio, equipped with Hollywood-grade lighting, enabled us to capture 200-300 high-resolution photos of each product. We photographed them from various angles, achieving 70% overlap, all within an hour.
The project concluded with exceptional results, providing high-quality 3D models that improved the client's online shopping experience.
Almost 80% of product page visitors explored the product using 3D views.
Product return rates decreased by 35%.
Interactive 3D shoe models resulted in a 40% increase in conversions.
A 44% rise in repeat purchases was observed.