This Netherlands-based firm sells complete interior collections featuring a mix of antiques and originally crafted pieces, catering to diverse styling needs. With a mixture of international styles as their trademark, they cater to a B2B clientele worldwide, including hotels, restaurants, architects, and interior designers.
The client's product line includes antique furniture, lighting fixtures, & decorative accessories, with a mix of styles, materials, and finishes, including intricately carved wooden furniture, delicate glass & metal lighting, and upholstered seating. They required photo editing services for-
The antique pieces and custom-designed furniture in the client's collections required a photo editing approach that could preserve the essence and character of each item. Many pieces had intricate carvings and inlays. Some had developed patina from exposure to moisture or continuous use, which was evident in the photos and needed to be fixed. The collections showcased various colors and materials; their photos needed to be tuned to match the original product. Additionally, our photo editing team had to develop a keen understanding of their aesthetic preferences and maintain a cohesive visual language throughout the editing process.
Another equally significant challenge was meeting the complex photo editing requirements, like intricate cutouts and 3D product modeling while processing a large number of images (3000-4000) within a month.
In this project, AI photo editing tools fell short in several areas. They failed to provide clean photo cutouts for decor elements like chandeliers, missing intricate details and overlapping sections. During 3D modeling, the tool we used was unable to catch irregular shapes and contours of the furniture and could not capture the texture of the wood entirely. Our photo editing team used pen and masking tools to trace the intricate designs into cutouts and applied realistic texture, patterns, or other subtle details to the photos and 3D models.
With this approach, which utilizes AI photo editing tools for efficiency while keeping the outcome heavily human-supervised, PicsMatic ensures that the client gets what they need without compromises.
Successfully processedover 4,000 interior decor and furniture photos per month
Helped the client achieve a remarkable 64% increase in customer engagement by implementing 3D product visualizations and lifestyle images
Delivered substantial cost savings of 58% for the client, as reported, compared to maintaining an in-house photo editing team
Contributed to a notable 27% increase in sales after updating the product listing images